Objective

Build a Head came to us in March of 2001 with two major goals: drive new customer acquisition at a positive ROI and create a reliable revenue and ad spend forecast. 

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Approach

Our team started by doing comprehensive customer research and examining competitors' marketing strategies in the custom print eCommerce industry. To help build a new ad strategy, we identified key events that triggered purchases and created three distinct buyer personas. We used that buyer insight to create a marketing plan aligned with various marketing triggers and tailored each event to correspond with specific buyer personas.

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Next, we strategically planned the ad account structure and designed ad creatives to cater to evergreen campaigns and event-specific initiatives.

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Result

Brighter Click helped Build a Head achieve some incredible milestones throughout the partnership. 

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• We orchestrated a 2185.29% increase in monthly Facebook ad account spend while elevating the average monthly return on ad spend by 203.73%! 
• We enhanced the client's store average order value through strategic bundling and cross-selling recommendations.

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