Marketing Blog

How to Launch and Optimize Your TikTok Shop

Discover how to launch and optimize your TikTok Shop with insights from eCommerce expert Jordan West. Learn step-by-step strategies for setup, driving sales, leveraging influencers, and scaling effectively. Includes a free downloadable checklist to get started!

Mastering Customer Segmentation: A Key to Sustainable Growth

Learn how to implement customer segmentation strategies for sustainable business growth. Discover proven methods to identify, understand, and serve your most valuable customer segments effectively.

FTC’s Latest UGC Rules: What Changes Do You Need to Make?

Stay compliant with the FTC’s latest UGC guidelines. Learn essential changes your brand needs to implement for transparent and effective user-generated content in digital advertising.

Using Naming Conventions and Metrics to Maximize Creative Performance

Learn how to optimize ad performance with structured naming conventions, key metrics tracking, and data-driven decision-making to improve creative strategies and boost campaign results.

How Much Does a Fractional CMO Cost? A Comprehensive Guide

Discover the cost of hiring a fractional CMO, including hourly rates, monthly retainers, and key factors influencing pricing. Get insights into whether a fractional CMO is the right fit for your business.

Mastering Campaign Structure: How to Rely on Data to Guide Testing and Launching Successful Ads

Learn how to optimize your campaign structure and creative testing with this data-driven guide. Discover best practices for setting budgets, testing timelines, and making informed decisions to ensure successful ad performance.

How to Build an Effective Design QC Process for Internal and Client Review

Learn how to develop an effective design QC process for agencies and internal teams. Improve creative performance and client satisfaction with these steps.

Building a High-Level Creative Strategy: How to Brief Your Creatives for Designers

18 Emotional Marketing Statistics: Data That Proves Emotions Drive Consumer Behavior

Discover 18 powerful emotional marketing statistics that prove how emotions drive consumer behavior. Learn how strategies like handwritten thank-you notes, negative emotional appeals, and more can boost engagement, sales, and loyalty.

Mastering the 90-Day Plan: How to Transition from Strategy to Execution

Top 7 B2B SaaS Marketing Channels in 2024

Discover the top 7 B2B SaaS marketing channels in 2024. Learn how to choose the right channels to drive growth and expand your SaaS business.

How to Drive a Successful SaaS Product Launch in 2024

Learn how to have a successful SaaS product launch with a comprehensive strategy that includes market research, value proposition development, marketing campaigns, and sales process optimization. Discover the importance of engaging beta users and securing your first 100 customers.

How to Launch High-Converting Ads: Tips from Barry Hott

How to Achieve Revenue Goals Through Marketing

How to Track Influencer Marketing Campaigns | Quick Guide

Learn how to track influencer marketing campaigns with our quick guide. Discover effective methods, tools, and best practices to measure and optimize your influencer marketing efforts.

KPI Goals For Influencer Marketing Campaigns

Learn about the essential KPI goals for influencer marketing campaigns. Discover key metrics to track, how to set achievable targets, and optimize your influencer marketing strategy for maximum impact.

What is the Premise Behind Influencer Marketing?

Discover the premise behind influencer marketing and how it can transform your brand. Learn the benefits, types of influencers, and effective strategies for leveraging influencer marketing in this comprehensive guide.

How to Format an Effective Creative Strategy Plan

33 B2B SaaS KPIs To Track

Discover the essential B2B SaaS KPIs to track for success. Learn how to use key SaaS marketing metrics and B2B SaaS metrics to optimize your marketing strategies, drive growth, and increase revenue.

Scaling Content Marketing for SaaS: The Ultimate Content Distribution Plan

Learn how to scale content marketing for SaaS companies using a distribution funnel. Discover the importance of content marketing, how to understand your audience, and tips for effective content strategy planning.

Effective B2B SaaS Go-To-Market Strategy for 2024

Learn how to develop a successful B2B SaaS go-to-market strategy. Explore effective SaaS marketing campaigns and analytics to drive business growth.

SaaS Marketing Strategies To Get More Sign Ups

Discover top SaaS marketing strategies to boost sign-ups and drive revenue. Learn effective tactics for B2B and B2C SaaS, including SEO, PPC, social media, and more.

4 Step Paid Media Creative Testing Frameworks: A Quick Guide

Discover how to implement an effective creative testing framework to optimize your ad campaigns. Learn high-level strategies and technical best practices for brand positioning, messaging, emotional testing, and creative style testing to drive engagement and conversions.

Understanding Audience Research: A Comprehensive Guide

Discover how audience research can drive your ad campaign success. Learn about customer comment analysis, competitor research, and social media insights to create impactful ad creatives and ensure profitability with data-driven strategies.

What is Creative Strategy?

Understand what is creative strategy and how performance ad creative can drive conversions. Learn about consumer psychology, customer research, competitor analysis, brand positioning, data analytics, and creative execution for successful digital marketing campaigns.

Are Facebook Ads Profitable in 2024?

Are Facebook Ads profitable in 2024? Discover strategies to ensure profitability despite rising ad costs. Learn how to manage ad costs, optimize website conversion rates, and increase average order value for successful Facebook ad campaigns.

5 Best Practices for Facebook Ad Creative Testing

Discover the best practices for Facebook ad creative testing to optimize your campaigns. Learn how to test ad creatives effectively and improve performance with expert tips on ad creative testing, ad creatives, and ad design services.

How to Build a Team to Achieve Unprecedented Brand Growth

How you'll achieve growth depends on many factors, from the size of the team you're starting with to your revenue goals, market competition, and industry. Still, most businesses and brands can follow a set of rules to scale predictably. 

Navigating a Client & Agency Partnership: Tips from Deena Emara

Navigating the decision to hire an agency versus building an in-house team is an important choice for any business, especially in the creative sector. Recently, I chatted with Creative Director and dabbledee founder Deena Emara about the nuances of choosing between in-house and agency creative work...

The Top Email Marketing Strategies for 6- and 7-Figure Brands

As agency leaders, it's crucial to understand how to tailor your email marketing strategies to businesses at different stages of growth. Strategies that work for one 6-figure business may not be enough for a 7-figure business to thrive – as you scale, you have to adapt...

How to Build a High-Level Creative Strategy Process

Regardless of your market or audience, a comprehensive creative strategy is crucial for growing businesses. Whether you're a small business owner or the head of a major brand, understanding and implementing effective creative strategies will significantly impact your long-term success...

How to Brief UGC Creators and Influencers: Use Our Free Template!

Are you trying to work with UGC creators or influencers but aren’t sure how to get them to create the content you have in mind? Relaying your vision or ensuring that creators understand the audience, goals, and ideas that need to be incorporated isn't always easy...

Sarah Levinger’s Process for Onboarding and Delivering Creative Strategy for Clients

One thing I’ve learned as an agency owner is that the initial stages of a client relationship, onboarding, and strategy planning dictate the trajectory of the partnership. Over the last several years, I’ve learned the importance of strategic client onboarding and created my own processes for managing expectations...

How to Hire the Best UGC Creators for Your Brand

As I’ve discussed in a handful of other blogs, engaging and authentic user-generated content is invaluable for brands looking to enhance their online presence and connect with their audience. Increasingly, it’s a major part of most campaign strategies....

Understanding the Difference Between Affiliate Marketing and Influencer Marketing

As an agency owner, I spend a lot of time helping clients understand the difference between affiliate marketing and influencer marketing. Knowing the difference and determining which form of marketing will best help you grow is essential when you're looking to expand your brand presence online...

What’s the Difference Between UGC and Influencers?

If you’re working in digital marketing in 2024, you’ve heard of influencer marketing and UGC marketing. But… you might still not know the difference. The lines can seem a bit blurry, but there actually is a clear distinction...

6 Tips to Optimize Sales by Humanizing Your Process

Selling creative services? Get 6 tips to improve your sales process by adding a human element to your discussions!

How to Find and Hire The Best Creative Strategist to Grow Your Brand

Want to learn how to hire a creative strategist for your brand or agency? Find out which skills are essential

6 Essential Hiring Tips to Build a High-Performing Creative Team

When hiring for a digital marketing agency, one of the most important questions is whether a candidate fits your company culture.

Mastering Creative Strategy: The Ultimate Guide to Facebook Ad Creativity for E-commerce Brands

Unlock the art of crafting compelling Facebook ads for e-commerce. Master creative strategy for online retail success.