At Brighter Click, our ad creative strategy is meticulously crafted to ensure your eCommerce brand excels. Here’s our process:

‍Voice of Customer and Competitor Research: We start by completing in-depth voice of customer and competitor research using proprietary software. This allows us to understand the motivators and life events that drive customers to purchase from your brand.

‍90-Day Messaging Strategy: Leveraging this qualitative data, we develop a comprehensive 90-day messaging strategy. This plan outlines the messaging angles we will test at the top of the funnel (TOF) and for retargeting campaigns.

‍Creative Briefing and Design: Our process then moves into the creative briefing and design phase. Brighter Click specializes in paid media ad design, hiring and training graphic designers who focus exclusively on ad creative. We also collaborate with a network of UGC creators and influencers to craft new creative assets that drive sales.

‍Data-Driven Insights: We continuously analyze performance data to refine our creative strategies, ensuring your ads remain effective and relevant. This data-driven approach helps us optimize your ad creatives for maximum impact and ROI.

Our strategic and data-driven approach ensures your ad creatives captivate your audience and drive conversions, helping your D2C brand or startup achieve its marketing goals.