Elevating a Product Launch with High-Impact UGC
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The Challenge
In the summer of 2024, a client that provides breast pumps and supplies to new moms through insurance acquired a new brand to add to their offerings. They needed a campaign to effectively introduce this product to their audience while maintaining a cost-per-lead (CPL) below their account average.
Our goal was to see if UGC could outperform traditional static and video ads traditionally used in the account.
Our Approach
We developed and executed a comprehensive UGC services strategy to ensure a successful launch. Here’s how we did it:
- Creator Sourcing: Hand-selecting creators who aligned with the brand’s audience and messaging.
- Detailed UGC Briefs: Crafting clear, creative guidelines to ensure authentic and engaging content while also asking the creators to incorporate their own everyday lives to ensure authenticity.
- Logistics: Coordinating product shipments to creators and managing all logistics.
- Asset Management: Collecting, reviewing, and refining UGC assets to optimize campaign performance.
- Strategic Execution: Launching and continually optimizing ads in Meta for maximum impact.
The Results
The campaign delivered some enormous wins for the clients:
- Top-Performing Creative: The UGC assets quickly outpaced evergreen creatives and consistently outperformed all other new static and video ads in the account.
- Account-Best CPL: The campaigns maintained a CPL well below the account’s target and average, driving leads efficiently.
- Ongoing Success: Month after month, the UGC maintained its position as the top-performing ads in the account, even as new creatives were added, proving its value in both the short and long term.
Key Takeaways
- Audience Connection Matters: Creating authentic content built trust and drove meaningful engagement.
- Cost-Effective Results: UGC delivered strong performance while keeping costs low. Rather than coordinating a full-day shoot, all that was needed was a single creator.
- Long-Lasting Impact: The consistent success of the campaign highlights UGC’s potential for long-term impact. Plus, the raw assets allowed us to create multiple successful iterations of the original ads.
Combining a thorough creative UGC strategy with seamless execution, we helped this company integrate a new brand into its offerings and achieve measurable success.
Our Creative Work
What the Client Had to Say
Brighter Click proved to be the most knowledgeable and professional vendor in this space. Surpassed expectations by providing unique solutions to complex problems.
Find The Right Creators to Bring Your Brand Vision to Life.
- A curated list of UGC creators tailored to your brand and audience.
- Expert recommendations on content styles that connect with your customers.
- Clear insights into project costs and timelines.
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