A micro influencer is an individual on social media who has a follower count ranging from 10,000 to 100,000. These influencers typically have a highly engaged audience within a specific niche, making them valuable partners for brands looking to reach targeted demographics.

To find micro influencers for your brand, you can use various strategies:
1. Influencer Marketing Platforms: Use platforms like AspireIQ, Upfluence, and Traackr to search for influencers based on your specific criteria.
2. Social Media Searches: Utilize hashtags, location tags, and keywords related to your industry to discover potential influencers.\
3. Competitor Analysis: Look at influencers your competitors are working with and consider reaching out to those who align with your brand values.
4. Google Search: Conduct Google searches for lists of top influencers in your niche.
5. Hire an Agency: Partnering with an agency like Brighter Click can streamline the process. Our team has the expertise and connections to find the right micro influencers who align with your brand and campaign goals. We handle everything from outreach to campaign management, ensuring a seamless and effective collaboration.

Micro influencers typically have between 10,000 and 100,000 followers. This follower range allows them to maintain a strong connection with their audience while providing brands with substantial reach and engagement.

The cost of working with micro influencers can vary widely depending on factors such as their engagement rate, niche, and the scope of the campaign. On average, micro influencers may charge anywhere from $100 to $1,000 per post. Some influencers might also consider product exchanges or affiliate commissions as part of their compensation.

When approaching micro influencers, follow these steps:
1. Personalize Your Outreach: Show that you have researched the influencer by mentioning specific posts or aspects of their content that you admire.
2. Be Clear and Concise: Clearly explain your campaign, goals, and what you are looking for in the collaboration.
3. Offer Value: Highlight the benefits of working with your brand, whether it’s monetary compensation, free products, or unique experiences.
4. Build a Relationship: Engage with their content before reaching out by liking, commenting, and sharing their posts. This helps build a connection and makes your outreach more genuine.
5. Use Professional Communication: Maintain a professional tone and be respectful of their time and preferences. Follow up if you don’t get a response, but avoid being pushy.